(LA)ROOM FOR CREATIVITY
Support platform for Russian manufacturers from the Laroom brand
Laroom brand launched the ROOM for Creativity (LA) project to support Russian manufacturers. The Laroom.ru website has created the Lifestyle Room section, which presents the bestsellers of participating companies. The section acts as a showcase; for purchase, customers are redirected to the manufacturer’s website.
“The pandemic is receding, but difficult times for business are yet to come,” says Laroom CEO Julia Perevalova, “According to preliminary estimates, the restoration will take at least a year. We ourselves understand how difficult it is for Russian manufacturers, and we want to offer to support each other in this difficult period. We can tell our audience about interesting brands, introduce them to products and, most importantly, create an atmosphere of support. ”
To participate, Laroom invites brands that produce goods in Russia, with a special emphasis on the quality and uniqueness of products. The Lifestyle Room already presents items from the collections of many children's favorite Moonk furniture, stylish bedding with DOM copyright prints, Le Journal Intime fashion linen, handmade ceramics from studio 01001011, which will soon be joined by paintings by young artists, a brand of jewelry and home decor.
Any Russian manufacturer can offer their brand for participation, however, the organizers select to preserve the stylistic integrity of the project. Laroom takes on the entire organizational component and promotion, planning to create special content for social networks and media. Participation for brands is absolutely free, no commission for representation on the platform is charged. At the moment, the concept is limited to the lifestyle segment, but in the future, the creators do not exclude the expansion of the range.
You can familiarize yourself with the project at the link: https://laroom.ru/lifestyle/