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Laroom Elegance Project

Laroom Elegance Project


The idea of ​​the Laroom Elegance project appeared both as a reflection of the brand’s inner message and as a reaction to a change in aesthetic orientations in modern fashion. This is a kind of response to a request from an ugly fashion tired audience for a classic romantic aesthetic and beauty. To demonstrate our vision of this idea, we invited four heroines to take part in the Laroom Elegance project, which became a kind of teaser for the new Spring-Summer 2020 collection. Actress Daria Moroz, socialite and business woman Snezhana Georgieva, art curator Marie Koberidze and Ballerina Anastasia Meskova - four different heroines from completely different spheres, who are united by the idea that femininity and elegance are the basic concepts of style. More details